Trust, Ethics & Transparency


Fair Use & Rights


Fair use protects creativity when responsibility is shared.


Our platforms and services are designed to support creativity, collaboration, and responsible participation. Fair use means balancing freedom with accountability, and individual rights with respect for others and the wider community.


Terms of Use


We apply clear ethical principles to how intelligent systems are designed, deployed, and governed.


Purpose-driven use of AI and automation


Our Terms of Use define clear and fair expectations for how our services are accessed and used.


Purpose of the Terms


The Terms of Use exist to:

  • Support safe, lawful, and respectful use
  • Protect users, creators, and the platform
  • Establish transparent boundaries that build trust

They are not intended to restrict legitimate creativity, expression, or learning.


Responsible use


When using our services, we expect users to:

  • Act lawfully and with respect for others
  • Use tools and content as intended
  • Avoid misuse that could cause harm or disruption

Fair and proportionate enforcement


If issues arise:

  • Context and intent are considered
  • Responses are proportionate to impact
  • Wherever possible, guidance and resolution are preferred over punitive action

Accountability is applied consistently and with care.


Intellectual Property


Creative work deserves respect, clarity, and protection.


Our approach


We treat intellectual property as an expression of human creativity. Our approach is guided by:

  • Respect for creators and contributors
  • Clear ownership and attribution
  • A balanced approach to protection and access

Your rights


Depending on the service:

  • You retain ownership of your original work
  • Only the rights necessary to operate and improve the service are granted
  • Your work is not used beyond agreed purposes

We aim to make ownership and usage rights clear and understandable.


Respecting others' rights


We expect users to:

  • Respect the intellectual property of others
  • Use licensed and shared content appropriately
  • Avoid unauthorized copying, distribution, or misuse

Concerns are addressed through established and fair processes.


Shared responsibility


Fair use and rights rely on:

  • Clear communication
  • Mutual respect
  • Responsible participation
  • Ongoing dialogue

They are essential to maintaining a healthy, creative ecosystem.


Rights are protected best when responsibility is shared.

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